ListenFirst provides branded content reporting across multiple social platforms

The Branded Content Analysis Suite offers brands and publishers cross-channel analytics.

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Podcorn launches self-serve podcast advertising platform

The platform uses machine learning to connect advertisers to relevant podcasts.

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Is it time to consider an identity resolution platform?

Learn about benefits of using an identity resolution platform and find out which one is right for your company.

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Experian’s new identity resolution service seeks to help marketers improve customer experience

The new solution, available via Experian’s MarketingConnect, connects digital and offline identities to help marketers better understand their customers.

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5 audiences you should exclude from your PPC campaigns

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.

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Facebook tests tool that lets users transfer photos to Google and other platforms

Marketers could benefit from the feature, which could roll out globally in 2020.

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Mobile, in-store pickup helped drive record-setting Black Friday weekend, but will profits shine?

Revenues are up by double-digits, but deep discounts and tougher advertising competition can cut into retailers’ margin.

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