AT&T’s Xandr partners with clean.io to help safeguard against malicious advertising

Xandr will adopt clean.io’s technology to help reduce “malvertising” for publishers, end-users and advertisers in the marketplace.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2mX6JjU
via Benifit from free You Tube traffic from this traffic generating system

MarTech East 2019: Anand Thaker on what’s next for martech in 2020

Moving technology beyond the acquisition of data to driving strategy – and not getting lost in tactics-only thinking – are key challenges we face in the coming year.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2mGe1s0
via Benifit from free You Tube traffic from this traffic generating system

Time’s running out to save big! SMX East Early Bird rates expire this Saturday

If you’re planning to join us November 13-14 in NYC, why WOULDN’T you register now?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2np2jCI
via Benifit from free You Tube traffic from this traffic generating system

Twilio SendGrid rolls out email validation API

Real-time API uses machine learning trained on SendGrid’s data set to detect invalid email addresses.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2mBMub8
via Benifit from free You Tube traffic from this traffic generating system

Facebook advertisers can now use Stories ads to start conversations in Messenger

Users can click to message with brands and businesses from Stories ads on Facebook, Instagram and Messenger.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2o8zkmC
via Benifit from free You Tube traffic from this traffic generating system

LinkedIn Campaign Manager adds audience targeting logic, demographic forecasts

New audience-level demographic metrics are also coming.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2nqRWhz
via Benifit from free You Tube traffic from this traffic generating system

Better data vs. big data: The importance of taking a lean data approach

Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2nsgzKF
via Benifit from free You Tube traffic from this traffic generating system