SugarCRM introduces new capabilities for CX applications

SugarCRM’s new offering combines intelligence CX and automation.

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Where do you sit on the “martech is marketing” spectrum?

Martech at all organizations is somewhere on the continuum from “helpful assistance” to “total domination”. Where does your organization fit into this spectrum?

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NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns

The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements, creative messaging and ad formats.

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Finding content marketing opportunities that influence search performance

Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating.

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Snapchat’s ‘Instant Create’ fast-tracks ad creation

Advertisers can build and run a single Snap ad in three quick steps.

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What is Managed Inbox Optimization for email marketing?

Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber engagement.

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Vimeo Enterprise brings live, on-demand video communications to large-scale businesses

The new offering is a separate membership from Vimeo’s current pricing plans with costs dependent on a company’s size and needs.

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