MarTech Today research: Guide to picking an identity resolution platform

How to determine if you need an identity resolution provider and what questions to ask. The post MarTech Today research: Guide to picking an identity resolution platform appeared first on Marketing Land.

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RichRelevance adds deep learning so new products can get recommended

The e-commerce personalization platform now generates insights from product info and other unstructured data. The post RichRelevance adds deep learning so new products can get recommended appeared first on Marketing Land.

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Compare 22 top customer data platform vendors

Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration....

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Pinterest makes Shopping Ads self-serve, launches new Catalogs feature

Merchants will now be able to run Shopping Ad campaigns via Ads Manager. The post Pinterest makes Shopping Ads self-serve, launches new Catalogs feature appeared first on Marketing Land.

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What are marketers’ options for handling ad blockers?

Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native advertising. The post What are marketers’ options for handling ad blockers? appeared first on Marketing Land.

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4 simple ways small businesses can use data to build better customer relationships

An effective CRM strategy needs to include a way to collect, organize and take action with your data. The post 4 simple ways small businesses can use data to build better customer relationships appeared first on Marketing Land.

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Meet Unbounce’s drag-and-drop builder for AMP landing pages

The new feature is included in Unbounce's Premium and Enterprise plans. The post Meet Unbounce’s drag-and-drop builder for AMP landing pages appeared first on Marketing Land.

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