Why The Trade Desk’s unified ID may be catching on

Although part of the Ad ID Consortium and the DigiTrust efforts, the major DSP is populating the ad ecosystem with its own solution. The post Why The Trade Desk’s unified ID may be catching on appeared first on Marketing Land.

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Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers

YouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar. The post Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers appeared first on Marketing Land.

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Long live email: Why email’s future remains bright

Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. The post Long live email: Why email’s future remains bright appeared first on Marketing Land.

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Why clients in-house and what agencies can (and can’t) do about it

Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns. The post Why clients in-house and what agencies can (and can’t) do about it appeared first on Marketing Land.

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In a world of facts, ideas are king

Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s imagination. The post In a world of facts, ideas are king appeared first on Marketing Land.

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How does an omnichannel vision increase sales?

An omnichannel strategy creates a comprehensive view of the customer's journey to deliver the right message, at the right time, without pressure or over-solicitation. The post How does an omnichannel vision increase sales? appeared first on Marketing Land.

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Amazon’s ad business continues to soar, topped $3 billion for first time in Q4

The e-commerce giant raked in $10 billion in advertising revenue in 2018. The post Amazon’s ad business continues to soar, topped $3 billion for first time in Q4 appeared first on Marketing Land.

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