Friday, December 1, 2017

My 12 most important SEO metrics to monitor

How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.

Please visit Marketing Land for the full article.


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Law firms spamming Google My Business: Don’t trust your money or your life to them!

Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.

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Marketing Day: Pinterest ad boss exits company, Instagram business profiles & SEO SWOT analysis

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Swrve adds support for OTT TV apps

The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion.

Please visit Marketing Land for the full article.


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The influence of affluence: How to leverage the ‘Affluencers’

Meet the "Affluencers." Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers.

Please visit Marketing Land for the full article.


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How the end of net neutrality could affect online marketing

The FCC Chairman’s proposal, due for a vote in mid-December, could dramatically change the way digital marketing and advertising works.

Please visit Marketing Land for the full article.


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Pinterest ad boss Tim Kendall is leaving the company

Jon Alferness, a former Google ad exec Pinterest poached in July, will replace Kendall as the head of Pinterest’s ad business.

Please visit Marketing Land for the full article.


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