Earth Networks CMO says martech delivers a lasting first impression within the prospect experience

Anuj Agrawal, CMO for Earth Networks, will be a panelist for the "From Prospect to Reference Customer: Maximize Lifetime Value with Martech" session at MarTech Boston.

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Branch now offers its Deep Linked Email solution on a majority of ESPs

The company says it makes it easy to set up deep links to apps from links inside emails, which are mostly read on mobile devices.

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AdWords ad rotation settings to get trimmed: Optimize or don’t

The machine learning-powered ad rotation setting comes front and center.

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The game changer in retail personalization: Consumer identity management

Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond.

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Throw a party with your advertising data

If you're hosting a party, you've got to have the perfect guest list -- and your data is the same way. Columnist Adam Grow walks you through how to use comprehensive first-, second- and third-party data to acquire the right customers.

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How media companies are creating episodic series for Instagram Stories

Bustle, New Form Digital and WeBuyGold have produced original programs for Facebook's other fledgling video service.

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Yelp introduces custom (local) audiences for national advertisers

The company is making its local search data available to brands and enterprises for targeting via exchanges.

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