Snapchat will let brands measure its ads’ impact on sales, results against rivals

Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2veNPHu
via Benifit from free You Tube traffic from this traffic generating system

Facebook will let brands target ads to people who RSVPed to their Pages’ events

Advertisers will be able to create Custom Audiences of people who responded to an individual event created by a brand’s Facebook Page or all events.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2w30YB1
via Benifit from free You Tube traffic from this traffic generating system

Search marketers plan to attend SMX East to become martech trailblazers

We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. Scott will offer insights and...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2vkndEv
via Benifit from free You Tube traffic from this traffic generating system

UberMedia buys Cintric to blend first and third party data for ‘always-on’ location

CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users' real-world behavior.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2uUZEzT
via Benifit from free You Tube traffic from this traffic generating system

7 Quora ads mistakes and how to avoid them

No need to reinvent the wheel. Learn how contributor JD Prater got things wrong with Quora ads so you can avoid these errors, as he shares his learnings from participating in the beta.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2w2PTjo
via Benifit from free You Tube traffic from this traffic generating system

Zeta follows Boomtrain acquisition with AppNexus integration

The new alliance will result in AppNexus’ ad management platform becoming a ‘native application’ in Zeta.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2ug7PEL
via Benifit from free You Tube traffic from this traffic generating system

Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2ufBHkG
via Benifit from free You Tube traffic from this traffic generating system