Google’s Chrome will add new ‘Not secure’ warnings later this year

Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.

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The future of local discovery

Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.

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Keyword tiering: A systematic way to juggle your AdWords priorities

Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.

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How to unlock marketing’s creative side for martech success

Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers.

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What your paid search KPI says about you

Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?

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10 experts advise how to powerfully pair growth marketing with SaaS product development

Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products.

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Why your explainer video matters to your B2B customers

Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.

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