The new customer marketing lifecycle in the Engagement Economy

Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low.

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Event-oriented vs. always-on: The campaign tactics that work

Whether you're an e-commerce advertiser focused on specific events or you're looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI.

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Want stronger content? 7 steps to truly understanding your audience

When digging for audience insights, don't settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers' heads and hearts.

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4 tips for creating epic nurture campaigns

Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign.

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Totango rolls out first chatbot for customer success

The text-based Zoe can pull info on customers or track teamwork in resolving a customer success issue.

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How Facebook Messenger bots can now push out native, episodic content

Octane AI’s Convos creates standalone messaging threads that can shared as links outside of Facebook Messenger.

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Reports: It’s cheaper to drive app-installs but harder to retain “high value” consumers

iPhone users spent average of $40 on paid apps and in-app purchases in 2016.

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