Tuesday, November 1, 2016

Pinterest pulls ads from Instapaper’s site, makes premium service free

Pinterest is removing two revenue streams from Instapaper, the read-it-later service it bought in August 2016.

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Twitter will automate brands’ customer service DMs with welcome messages, quick replies

Twitter's new welcome messages and quick replies help brands to automate their direct message conversations with customers.

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Is the FCC ruling on consumer data a sign of the coming Stone Age — or the Modern Age?

The FCC’s recent decision, the coming GDPR in Europe, and Apple’s Limit Ad Tracking update appear to portend the day when consumers completely control their own data.

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Survey: Amazon tops SMB “trust index,” Yelp ranks at the bottom

Survey data reflect "hundreds of thousands" of small businesses net promoter scores for service providers.

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Instagram tests shopping outside of ads with 20 retailers in the U.S.

In a U.S.-only test with 20 retailers, Instagram users will be able to buy products through organic photos without leaving the Facebook-owned app.

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The hierarchy of subscriber needs: Key success & failure metrics

The only way to keep your email subscribers on board is to meet or exceed their expectations. Columnist Chad White discusses how to use success and failure metrics to measure and meet these demands.

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Monday, October 31, 2016

Report: Apple Search Ads are driving installs with high retention rates

A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.

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