Facebook’s Craigslist-style Marketplace isn’t open to brands, Page owners

Page owners, including brands, will not be able to sell items in Facebook's Marketplace, and there's no way to pay for featured placement.

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The martech lowdown: 2016 trends in review and a look at our bright future

What's in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.

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What brands should know about Facebook’s new and upcoming average watch time metrics

Facebook’s new average watch time metric may sound straightforward, but it has a twist.

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Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts

New resource turns data about companies’ customers, interests, suppliers, deals and more into ‘business graphs’ based on relationships.

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Tackling social media myths

Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them.

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MarTech Today: Gmail’s support for responsive design, PullString’s intelligent conversation platform & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Gmail finally supports responsive design: answers to 4 burning questions Sep 30, 2016 by Chad White Google has started rolling out support for...

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A CMO’s View: How the The Palace’s email marketing brings Detroit Pistons fans home

As CMO for the Palace at Auburn Hills, Charlie Metzger says its his job to bring people together and provide a fantastic fan experience.

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