AI-powered Revuze enters U.S. market to help brands figure out what’s bothering customers

The Israel-based company says its ‘brand health indicator’ tool doesn’t need the hand-holding required by other customer analysis platforms.

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How to achieve the ideal state of marketing

What's the ideal state of marketing? Columnist Scott Rayden looks to answer that question and offers guiding principles to put you on the right path to consumer engagement and growth.

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Most exciting development for Weight Watchers’ top marketer? Oprah, of course!

Get to Know: Weight Watchers Senior Vice President of Marketing, Maurice Herrera

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[PODCAST] Marketing Land Live #26: A Google & local search roundtable conversation

In this week's podcast, we bring in four local search experts who'll be speaking at SMX East to talk about several of the current trends affecting small and local businesses.

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How to manage ad partners in regulated industries: Pharma (part 5 of 5)

In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations.

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When you buy marketing software, know that you are buying into an ecosystem

The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success.

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MarTech Today: Kontakt’s beacon evolution, WooCommerce adds AdRoll & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Kontakt’s product releases point to a new phase of beacon evolution Aug 30, 2016 by Barry Levine Its new ecosystem adds lightweight card...

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