Excited about Google’s new map ads? You should be!

Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.

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Elon Musk and the rise of the social executive

What can marketers learn from Elon Musk's rabid following on Twitter? Columnist Chris Kerns dives into his Twitter feed to discover key tactics from his social activity.

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Report: 93 percent of US baseball stadiums have deployed beacons

Sports teams that have deployed beacons and proximity technologies have seen an ROI as big as 40X in incremental revenue.

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The path to one-to-one content marketing

How do you create content that's tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be applied to a people-based marketing strategy.

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7 ways to get to know your audience better

Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.

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The secret to intelligent growth: Know your customers

How do you keep your customers coming back? By gathering meaningful insights about them. Columnist Jordan Elkind outlines three ways to use customer intelligence to increase retention.

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MarTech Today: Monotype buys Olapic, the Intent Lab opens & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Why type provider Monotype bought UGC platform Olapic Jul 29, 2016 by Barry Levine According to the Monotype CEO, his company will now have one more...

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