Tuesday, March 1, 2016

How To Market Successfully In A Digital World? Put Customers’ Needs First.

Customers are at the heart of what successful businesses do. Columnist Mary Wallace discusses why we need to harness the power of data and technology to better understand our customers and respond to their needs.

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Why Virtual Reality May Become The New Normal In Email Marketing

VR isn't the stuff of science fiction. It's going mainstream. And columnist Jason Warnock believes it could be a big win for email marketing.

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What Does Your Marketing Technology Stack Look Like?

Enter a visual representation of your company's marketing platforms to win a "Stackie" Award, to be presented at the MarTech Conference March 21-22, 2016.

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LinkedIn Intros B2B Spin On Facebook’s Custom Audiences To Target Ads

Advertisers can upload lists of up to 30,000 companies, and LinkedIn will target ads to those companies' employees.

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MarTech Today: mNectar Expands, Connecting Demographics To Search & EU/US “Privacy Shield”

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: mNectar Expands Its App Streaming Ad Network To Cellular Data Transmission Feb 29, 2016 by Barry Levine San Francisco-based company has launched...

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Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas

The personas are used to find decision-making individuals at targeted companies.

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Monday, February 29, 2016

Here Are The Top 7 Reasons You Should Attend MarTech

MarTech: The Marketing Tech Conference is right around the corner and we’re excited to share this incredible experience with you. If you haven’t registered yet, take a moment to review the top 7 reasons you should attend this year’s conference in San Francisco, March 21-22: Actionable content....

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