Why building relevant ads in a cookie-free world comes down to context

As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2eLrTcC
via Benifit from free You Tube traffic from this traffic generating system