How Storage Asset Management succeeds by marketing its third-party storage owners

SAM relies heavily on customer reviews, managed through Reputation

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Change on its way, Salesforce CDP update: Friday’s daily brief

Plus, how to know when it’s time for a website refresh

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How to know when it’s time for a website refresh

Digital marketing agencies weigh in on what to consider

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Oracle gaming ad metrics, creator economy boom: Thursday’s daily brief

Plus, the importance of descriptions for event sessions or webinars

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Oracle announces 3D game ad performance metrics

Plus updates to Oracle Subscription Management

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Custom Location Targeting from Yelp, publishers bounce back: Wednesday’s daily brief

Plus, HubSpot launches a podcast network

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UI/UX testing, Taboola/Oracle collaboration: Tuesday’s daily brief

Plus, a wide range of options for SMS marketers

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When testing, look at the big picture

Optimizing for MQLs, for example, can have big implications for downstream processes

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10 reasons to join us at SMX Advanced

Trustworthy training, affordable pricing, live Q&A with search marketing experts… and that’s just the start.

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Creative optimization, Google My Business: Monday’s daily brief

Plus, exploring the new normal of how marketers manage their work

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Sitecore campaign platform, contextual targeting, hybrid events: Friday’s daily brief

Plus, high expectations for sustainability

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Events of the future will be hybrid and “always on”

In-person will return, but the virtual genie can’t be put back in the bottle

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Leveraging customer content, old martech myths: Thursday’s daily brief

Plus, submit your session pitch for our fall MarTech event

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As UGC gets a pandemic bump, brands need to leverage customer content now

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows

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New Pega products, Microsoft Ads integration: Wednesday’s daily brief

Plus, platforms tackle getting more done in emails

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Pega releases new products, adds low-code capabilities

Pega is supporting the work of citizen developers, while aiming to solve for the complexity that creates

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Demandbase, buyer-driven marketing: Tuesday’s daily brief

Plus, what consumers want from email

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