Neura converts mobile-location data into time and consumer attention

The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights.

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Help us chart Amazon’s growth as an advertising platform

Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.

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Brands on Facebook Messenger get three new features to better connect with customers

Businesses will be able to add “icebreakers” – commonly asked questions – to their profile via the API to help jump start conversations with users.

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Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization.

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Soapbox: Are we falling in love with technology or building what SMBs need?

Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses.

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Forrester predictions for CMO role are dire, but there is hope for current CMOs

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty.

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TapClicks acquires client reporting platform Megalytic

Megalytic’s reporting solutions will have access to hundreds of data connectors in the TapClicks Marketplace.

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Build a sound foundation to scale your Facebook campaigns

SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.

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Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion

Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone.

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Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3

Shopify reported total revenue of $390.6 million, a 45% increase from one year ago.

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You’re about to miss Search Marketing Expo

SMX East kicks off in two weeks! Will we see you there?

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42% of shoppers will buy most (or all) of their holiday gifts on Amazon, survey finds

Yet Episerver says it is very possible to compete with the e-behemoth.

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SparkPost’s acquires eDataSource, adding inbox insights to its email platform

The combined solutions seek to provide marketers with better inbox placement insights along email metrics

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Squarespace gets into social content creation with Unfold acquisition

Marketers can create Stories for social platforms from the app.

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MarTech Overtime: Building a new martech team from scratch

Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP Concur.

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Responsive ads come to Facebook with Multiple Text Optimization

Advertisers can create several versions of ad copy, headline and description at the ad level.

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Is ‘digital empathy’ an oxymoron?

Empathy can be good business, but only when companies proactively apply it.

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