Voice-based AI means brands must take an omnichannel approach with consumers

Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants. The post Voice-based AI means brands must take an omnichannel approach with consumers appeared first on Marketing Land.

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Learn how to build more emotionally engaging experiences with a personalized data strategy

Here are three audience management strategies marketers can use to supply new and captivating content. The post Learn how to build more emotionally engaging experiences with a personalized data strategy appeared first on Marketing Land.

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Marketing tools can be leveraged by sales teams, here’s how

Webinars, media coverage and video are marketing tactics that can be invaluable for sales. The post Marketing tools can be leveraged by sales teams, here’s how appeared first on Marketing Land.

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What Amazon Advertising’s big 2018 advancements will mean for 2019

The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities. The post What Amazon Advertising’s big 2018 advancements will mean for 2019 appeared first on Marketing Land.

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Year in Review: Top 10 digital marketing expert columns of 2018

A roundup of the most read columns from our digital marketing experts of the year. The post Year in Review: Top 10 digital marketing expert columns of 2018 appeared first on Marketing Land.

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Publishers using real-time data can help their bottom line, here’s how

It's time publishers caught up to marketers on the personalization front. These three strategies can help. The post Publishers using real-time data can help their bottom line, here’s how appeared first on Marketing Land.

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Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 Retweets and a slew of comments and numerous sub-threads. The post Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards appeared first on Marketing Land.

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Compare 17 top SEO tools and platforms

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an...

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Alexa’s stellar holiday season bodes well for smartspeakers, connected technology

Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in 2017. The post Alexa’s stellar holiday season bodes well for smartspeakers, connected technology appeared first on Marketing Land.

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Social media 2018 put the spotlight on data, video, Stories

A wrap up of this year's social media advertising highlights. The post Social media 2018 put the spotlight on data, video, Stories appeared first on Marketing Land.

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Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting. The post Ask an SMXpert: New approaches in customization can build better analytics reports appeared first on Marketing Land.

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Instagram CPCs, CPMs drop as click-throughs continue to climb

AdStage's Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter. The post Instagram CPCs, CPMs drop as click-throughs continue to climb appeared first on Marketing Land.

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Facebook’s year of apologies (to marketers)

Ten notable times Facebook said -- or, should have said -- "We're sorry" to marketers and advertisers in 2018. The post Facebook’s year of apologies (to marketers) appeared first on Marketing Land.

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Without marketing strategy, the LUMAscape is one hand clapping

Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas. The post Without marketing strategy, the LUMAscape is one hand clapping appeared first on Marketing Land.

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Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams

Up to 80 percent of bidstream location data found to be either 'fraudulent or suspicious.' The post Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams appeared first on Marketing Land.

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3 inspiring campaigns that remind brands to be human during the holidays

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. The post 3 inspiring campaigns that remind brands to be human during the holidays appeared first on Marketing Land.

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Merkle launches bidding platform tailored for Amazon sponsored brand ads

The proprietary platform was developed to meet growing client demand for bidding at scale. The post Merkle launches bidding platform tailored for Amazon sponsored brand ads appeared first on Marketing Land.

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