Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships

With more than half of its ad revenue attributed to video now, Twitter is announcing more than 30 video content deals at this year's NewFronts event. The post Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships appeared first on Marketing Land.

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Native isn’t display. Stop treating it like it is.

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format's potential. The post Native isn’t display. Stop treating it like it is. appeared first on Marketing Land.

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Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager

Previously called Promoted Stories, the new Story Ads remain within the app's Discover feed but are now available via auction-based bidding. The post Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager appeared first on Marketing Land.

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Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads appeared first on Marketing Land.

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Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth

The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital. The post Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth appeared first on Marketing Land.

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First look! Here’s what you can expect at SMX Advanced

SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. And it...

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Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets

Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. The post Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets appeared first on...

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YouTube announces more moves to chip away at TV ad budgets

The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network. The post YouTube announces more moves to chip away at TV ad budgets appeared first on Marketing Land.

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You vs. data: Where people fit in modern retail marketing strategy

Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. The post You vs. data: Where people fit in modern retail marketing strategy appeared first on Marketing Land.

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Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report appeared first on Marketing Land.

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Sprinklr adds AI to its customer experience platform

Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer care. The post Sprinklr adds AI to its customer experience platform appeared first on Marketing Land.

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Customer acquisition on social media — with your own data

At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. The post Customer acquisition on social media — with your own data appeared first on Marketing Land.

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Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

The company posted 50 percent ad-revenue growth; 91 percent was mobile. The post Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations appeared first on Marketing Land.

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Marketing Day: Snapchat’s unskippable video ads, new Gmail features & Reddit’s native ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Snapchat’s unskippable video ads, new Gmail features & Reddit’s native ads appeared first on Marketing Land.

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Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

The new ads will be exclusive to Snapchat's Shows content -- the platform's premium TV-like videos produced by entertainment studios and TV networks. The post Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows appeared first on Marketing Land.

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Twitter attributes more than half of its $575M Q1 ad revenue to video

Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets. The post Twitter attributes more than half of its $575M Q1 ad revenue to video appeared first on Marketing Land.

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Report: Millennials least influenced by retail advertising, most active tech adopters

The bar is getting higher for retailers, and most of them won't clear it. The post Report: Millennials least influenced by retail advertising, most active tech adopters appeared first on Marketing Land.

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