Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Three things marketers must do to better serve customers in 2018

As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018.

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Negative reviews from ex-employees are finally against Google’s guidelines

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.

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8 tips for getting social media ads right

Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and build a community of loyal followers.

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What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

Social media marketing topics -- both new developments and fundamentals -- were the primary subjects of our most popular columns of 2017.

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How agencies are adapting to continued pressures on their business model

To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles.

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Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War…

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Jamie Pitman; Local Search Column; 12/27/17; From Algo to Aggro: How SEOs Rea…

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It’s not the trend that you need to watch for. It’s the trend inside the trend.

Here’s a partial list of the hidden consequences inside some of the biggest trends in 2017.

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Marketing Day: Branded content ads on Facebook, Apple’s war on cookies & building social buzz

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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On Facebook, viral reach for branded-content ads eclipses standard ads

Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee.

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We’re already seeing the fallout from Apple’s war on cookies

Is Apple’s Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.

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From algo to aggro: How SEOs really feel about Google algorithm updates

Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners' jobs.

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Here’s what you need to know for email marketing success in 2018

The holiday season isn't completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New Year's Day and beyond.

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Building social buzz: Our top 10 social media marketing columns of 2017

The social media marketing sphere just doesn't stop shifting, as new platforms arise and others fizzle. Our Marketing Land contributors covered the highlights from Facebook, LinkedIn and more.

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Right behind the GDPR, there’s the ePrivacy Regulation

How are companies supposed to comply with both if the ePrivacy Regulation isn’t finished?

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Marketing Day: Local sponsorship campaigns, CMOs in the know & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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