Marketing Day: April Fools pranks, Snapchat story search & Reddit ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Search & social integration: Takeaways from SMX West

Search and social don't have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results.

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Reaching users wherever they are

Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.

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How to decide ‘Should I bid?’

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid and when it's better to let organic do the work.

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Snapchat makes it possible to search for Stories by keywords

The change should make it easier for people to discover more content on Snapchat, leading perhaps to more time spent in the app.

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Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.

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Baidu becomes Google’s biggest ally in mobile page speed

Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.

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Are you grateful for digital?

In a world where we're bombarded with digital interruptions, it's hard to feel grateful for digital. So what's a marketer to do? Columnist Lewis Gersh has an answer to the conundrum.

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April Fools’ Day 2017: Google Maps gets it started with Ms. Pac-Man

The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.

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Reddit launches a new self-serve ad platform

New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.

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Facebook expands branded content program, will mark posts as ‘paid’

Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.

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How’s your customer data? Learn how to keep it fresh and accurate

Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for...

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Marketing Day: Twitter replies, Google to advertisers & Google Optimize

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Google is set to expand its store visits program to thousands more advertisers

Improved measurement techniques and machine learning-powered modeling have helped Google track more than 4 billion store visits from ads.

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A/B testing solution Google Optimize is out of beta and free for everyone

The A/B testing platform runs on top of Google Analytics.

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Why Google’s SEO advice is NOT (always) in your best interest

Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company's advice is in their best interest, not yours -- so make sure you understand the nuances.

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Twitter drops usernames from replies, giving full 140 characters to respond

A new change will give you more room to respond and, according to Twitter, make conversations easier to follow.

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