Friday, July 29, 2016

Google revenues climb 21 percent to $21.5 billion, powered by mobile

Growth is coming from three areas: mobile search, video and programmatic, but primarily mobile search.

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Automattic’s WooCommerce ecommerce platform now connects with Square

WooCommerce, a WordPress plugin, says this was its most requested integration.

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China’s largest search engine, Baidu, struggles on earnings

Baidu's stock drops on their latest earnings release, showing signs of slower growth and profits than ever before.

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Marketing Day: E-commerce content marketing, “webrooming” & Apple earnings

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Much needed filters & custom metrics make their way to Twitter Ads Manager reporting

A new set of tools will allow Twitter Ads Manager users to pick and choose the campaigns & metrics that they'd like to report on.

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How your old content can help with SEO

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.

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How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.

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The reasons behind type provider Monotype’s decision to buy UGC platform Olapic

According to the Monotype CEO, his company will now have one more asset to help brands define their marketing identity.

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The Intent Lab opens and issues its first Digital Satisfaction Index

A research partnership between Northwestern University and Publicis’ Performics, the Lab intends for the Index to become a standard.

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How to master content marketing for your e-commerce company

It's not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and drive them to purchase.

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Consumers have spoken: 2016 is the year of “webrooming”

Worried about showrooming? Don't be! Columnist Sara Spivey says the opposite — consumers researching online before heading offline to shop — is taking off, and retailers need to take advantage of the trend.

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MarTech Today: Oracle picks up NetSuite, Tune opens up a Multiverse & Google iOS app’s listening skills

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle buys NetSuite for $9.3 billion Jul 28, 2016 by Barry Levine This latest acquisition enlarges Oracle’s family of cloud-based products with...

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Thursday, July 28, 2016

Apple sells 1,000,000,000th iPhone but Samsung gains market share

As the iPhone nears its 10th anniversary rivals are producing high-quality and often lower-cost alternatives.

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Amazon revenue up 31% YoY for Q2 2016, climbs to $30.4B for the quarter

CEO Jeff Bezos says its been a busy few months for Amazon worldwide, with the launch of Prime in India and AmazonFresh in London.

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Marketing Day: Oracle buys NetSuite, Facebook’s earnings report & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Oracle buys NetSuite for $9.3 billion

This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at mid-sized companies.

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SEO requirements for a new website platform

Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today's SEO best practices.

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